Heaven Hill Brands Work
My big break?
While working at Keller Crescent (Which later became 10over12 creative,) I was given the opportunity to pitch my own creative conceptual work for big projects. Our biggest client at the time was Heaven Hill Distilleries. I am very proud of the fact that, while being the youngest (and greenest) art director on the team, my work was selected for multiple national advertising campaigns.
Company Info.
- NAME: Heaven Hill Distilleries, Inc.
- FOUNDED: 1935
- HEADQUATERS: BARDSTOWN, Ky.
- BRANDS: Evan Williams, Larceny, Elijah Craig, Rittenhouse, Burnett’s, Admiral Nelson’s, Hpnotiq, PAMA Pomegranate Liqueur, Lunazul, Black Velvet, and many more
- Heaven Hill Brands is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon.
PAMAbilities
The goal of this project was to create an ad that at one glance portrayed the vast mixabilility of the PAMA liquor product. We achieved this by creating a mosiac-inspired arrangement of cocktails, shot from above, surrounding the product. The “Endless PAMAbilites” sign off speaks to the mixability of the product. We were able to achieve legs with the campaign by the way in which the cocktails were arranged. The campaign ran in multiple publications, outdoor ads, and digital and won awards.
Always your Flavorite
This was a campaign driven by the desire to have an ad that can be executed with multiple flavors while at the same time convincing that there are many more other flavors to choose from.
The highlighted flavor bursting out of the bottle takes main-stage while the row of flavors behind bleeds off in both directions giving then indication that it goes on and on. The campaign ran in multiple publications, outdoor ads, and digital.
Rittenhouse Packaging Refresh
I was honored to be the designer for a complete overhaul to the historic Rittenhouse Rye packaging. This new design was inspired by the original design which dates all the way back to when the brand was first introduced in 1934. It was named after Philadelphia’s famous Rittenhouse Square, which itself was named after David Rittenhouse, a renowned astronomer, inventor, and mathematician. The goal was to walk the line on the edge of something old and historic but at the same time create something that feels new and official.
