Created to Create.
Campaigns
Make it EPIC
“Experience Premium IML Containers” or EPIC was a new initiative launched by Berry to promote our amazing print capability on packaging. The campaign chose to show how the vivid labels on the packaging could really bring them to life, literally.
Don’t miss the digital executions where it seems even more alive when it can animate.
Always Your Flavorite
This was a campaign driven by the desire to have an ad that can be executed with multiple flavors while at the same time convincing that there are many more other flavors to choose from.
The highlighted flavor bursting out of the bottle takes main-stage while the row of flavors behind bleeds off in both directions giving then indication that it goes on and on. The campaign ran in multiple publications, outdoor ads, and digital.
PAMAbilities
The goal of this project was to create an ad that at one glance portrayed the vast mixabilility of the PAMA liquor product. We achieved this by creating a mosiac-inspired arrangement of cocktails, shot from above, surrounding the product. The “Endless PAMAbilites” sign off speaks to the mixability of the product. We were able to achieve legs with the campaign by the way in which the cocktails were arranged. The campaign ran in multiple publications, outdoor ads, and digital and won awards.
Package Design
Rittenhouse Rye Rebrand
I was honored to be the designer with the winning design for a complete overhaul to the historic Rittenhouse Rye packaging. This new design was inspired by the original design which dates all the way back to when the brand was first introduced in 1934. It was named after Philadelphia’s famous Rittenhouse Square, which itself was named after David Rittenhouse, a renowned astronomer, inventor, and mathematician. The goal was to walk the line on the edge of something old and historic but at the same time create something that feels new and official.
More Packaging
Logo Design
Report Design
Berry Global ESG Results
While at Berry Global, I worked extensively on the company’s yearly report which detailed efforts on Environmental, social, and governance (ESG) progress. These reports included individualized thematic design, interactive navigation, and information intensive charts representing the whole of Berry Global. See below to view each year’s report.
