I was honored to be the designer for a complete overhaul to the historic Rittenhouse Rye packaging. This new design was inspired by the original design which dates all the way back to when the brand was first introduced in 1934. It was named after Philadelphia’s famous Rittenhouse Square, which itself was named after David Rittenhouse, a renowned astronomer, inventor, and mathematician. The goal was to walk the line on the edge of something old and historic but at the same time create something that feels new and official.